Small data : the tiny clues that uncover huge trends
(Book)
Author
ISBN
9781250080684 (hbk.), 1250080681 (hbk.)
Physical Desc
x, 245 pages : illustrations ; 25 cm.
Status
Nonfiction
658.834 LIN
1 available
658.834 LIN
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Nonfiction | 658.834 LIN | On Shelf |
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More Details
Format
Book
Language
English
ISBN
9781250080684 (hbk.), 1250080681 (hbk.)
Notes
Bibliography
Includes bibliographical references and index.
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a ... diverse array of challenges. In [Austria, for instance], a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers"--,Provided by publisher.
Immediate Source of Acquisition
20160313.
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Citations
APA Citation, 7th Edition (style guide)
Lindström, M. (2016). Small data: the tiny clues that uncover huge trends (First edition.). St. Martin's Press, .
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lindström, Martin, 1970-. 2016. Small Data: The Tiny Clues That Uncover Huge Trends. St. Martin's Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lindström, Martin, 1970-. Small Data: The Tiny Clues That Uncover Huge Trends St. Martin's Press, 2016.
MLA Citation, 9th Edition (style guide)Lindström, Martin. Small Data: The Tiny Clues That Uncover Huge Trends First edition., St. Martin's Press, , 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.